Fractional Product Marketing for B2B SaaS
Growth starts with the thread that connects your value, product-market fit, and strategy.
What I Do
I help B2B SaaS companies align product, positioning, and go-to-market strategies so they can grow with confidence.
Whether you're launching, scaling, or evolving, I help you find the strategic thread—and build what comes next.
Clarify what makes your product different
Define your ideal customer and opportunity
Build tight product-market fit strategies
Create clean narratives and positioning
Align internal teams around a single story
I Feel Your Pain
You know something’s not clicking—but don’t know what.
Here’s what I usually hear before I’m brought in:
“We don’t know how to talk about our product anymore.”
“We’re launching something big - but it’s not landing.”
“We’re moving fast, but not in the same direction.”
“We need to integrate AI into PMM, but don’t know how.”
“Growth has stalled, and we don’t know why.”
“Our PMM function isn’t strategic - or isn’t defined.”
Services
🔧 Positioning & Messaging
Clarify what you do, who it’s for, and why it matters, so your story actually lands.
Market & customer insight synthesis
Differentiated positioning frameworks
Messaging guides & sales narratives
🧩 Product Strategy Support
Connect product vision to customer need and market demand — then package it for growth.
Roadmap-to-market alignment
Segment & ICP strategy
Pre-launch concept validation
🚀 Go-to-Market Strategy
Build a launch or growth plan that aligns your team and drives adoption.
Launch planning & execution
Internal narrative & enablement
GTM playbooks that scale
🧱 PMM Function Design
Build or elevate product marketing from a reactive support function into a strategic growth driver.
PMM role definition & team structure
Playbooks & repeatable processes
Coaching & hands-on execution
🔍 Voice of Customer
Turn scattered inputs into clarity with structured insight that drives smarter decisions.
Stakeholder & customer interviews
Market & competitive landscape synthesis
Frameworks to build product strategies
🤖 AI-Powered PMM
Bring AI into your product marketing workflows without losing strategy or nuance.
Research acceleration & synthesis
Messaging iteration at scale
Prompt engineering & AI use-case consulting
My Approach
I do the hard stuff, both strategically and hands-on.
Strategic to tactical: I define the strategy and execute the work. My hands stay on the keyboard.
Cross-functional by design: I stitch together product, marketing, sales, and exec teams through one clear story.
AI-native: I help PMMs work smarter and faster by integrating AI into messaging, research, and planning.
Growth-obsessed: I tie every engagement back to adoption, product-market fit, and revenue opportunity.
How I Work
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For companies that need a senior operator to drive clarity, narrative, and execution over 3–6 months, without the risk or ramp time of a full-time hire.
Perfect for:
Launching a new product or segment
Scaling PMM or GTM functions
Aligning internal teams around strategy
Creating growth playbooks with built-in execution
Mentoring and leveling up internal talent
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Shorter, focused projects (4–12 weeks) with tangible outcomes and zero fluff.
Great for:
Positioning and messaging refresh
Voice-of-customer and ICP clarity
Go-to-market planning & enablement
Internal narrative development
AI integration for PMM workflows
About Me
Hi, I’m Travis Balinas.
I’ve spent 15+ years helping SaaS companies go from confusion to clarity, from early-stage to IPO. I’ve built and led product marketing, product strategy, and GTM functions across fintech, e-commerce, developer tools, point-of-sale, and AI.
I’m the person companies call when:
Product and GTM aren’t speaking the same language
PMM needs a strategic reset or first-ever foundation
Leadership needs a trusted partner to drive growth from within